Bargains Over Brands

For this week's blog, I read an article about this year's Black Friday. I got it from The Wall Street Journal. The article was called, "On Black Friday, Teens Prioritize Bargains Over Brands," and written by Khadeeja Safdar and Sara Germano. This article talks to multiple teen girls Black Friday shopping and asks what they are looking for this year. Surprisingly, it is now more about the deals than the "popular" name brands. The responses from the teens about not caring as much about the brands is surprising because the stereotypical teenage girl loves to shop for what is the newest trend in the best stores.

This article is just a lighthearted, quick read. This article seems to mostly educate. It informs the reader as to what is going through the teenage girls' mind this year while Black Friday shopping. It also proves that teens do not care about clothing as much in years past because it says, "U.S. teens between the ages 13 and 17 spent $18.8 billion on apparel in the 12 months ending October, a 2% decline from the prior year, according to market researcher NPD Group Inc." The article did not only talk to teens, but also broke out statistics, too. So, this article, in my opinion, mostly educates the reader.

http://www.wsj.com/articles/on-black-friday-teens-prioritize-bargains-over-brands-1480096531